At the foot of the Dolomites there is a garden with an enormous variety of roses not commonly found elsewhere.
Here, the particular morphology of the land affords them natural protection, so they can grow and develop a host of unique properties.
The Seravella Garden is home to 312 different species of roses, 48 of which are actually unknown.
When our botanists were cataloguing them, they discovered an ancient variety with exceptional properties that belongs to the Rosa gallica (French rose) family and is native to the Prealps.

We decided to call it Rosa Prima™ (‘prima’ means ‘first’ in Italian) to celebrate the pure cosmetic potential of this rose, with its tenacity and wealth of vital substances.
Our Rosa Prima™ dates back to time immemorial, its history spans several centuries and it has a genetic heritage with outstanding cosmetic properties.

Plants are living beings and have undifferentiated stem cells, making them TOTIPOTENT. This means they are able to reproduce an infinite number of times from a single fragment of plant tissue . We cultured the stem cells of a Rosa Prima™ bud in vitro and obtained a very powerful, standardised and stable plant complex which we were then able to replicate in ideal conditions.

Crop® technology: an innovative, 100% green extraction method
› It allows us to obtain the volumes of the extract we need in safe, stable conditions.
› It preserves the rare qualities of the rose without having to resort to forced cultivation.
› It reduces energy, water and soil consumption.
› It is GMO-free and does not use solvents, pesticides, weedkillers or fertilizers.
eedkillers or fertilizers.

The Rose Therapy Complex helps restore balance to cells damaged by agents which cause aging and reverses its visible effects: wrinkles, slackness, loss of elasticity, uneven tone and dull-looking skin. Skin is stronger and more protected. Wrinkles are smoothed out, skin gets firmer and the contours of the face are redefined.

Skin looks younger and more radiant.